18.05.12

Bank of Valletta presented €115,000 to L-Istrina 2011 following another celebrated BOV Piggy Bank Campaign.

This is the eighth consecutive year that BOV has joined the Malta Community Coffer Fund in this nationwide campaign to help raise awareness and funds for the Istrina Competition. Over 5,000 piggy banks were distributed to schools across Malta and Gozo as well as foremost shopping outlets. A number of large piggy banks, which have become synonymous with the BOV Piggy Bank Offensive, were placed in main shopping centres to help raise more funds.

BOV’s Pubescent Savers’ mascots, Cikkurillu and Cikkurilla were present at shopping centres, handing out gifts to children and to espouse the campaign.

This year BOV also launched the L-Istrina BOV Piggy Bank Campaign on Facebook.

L-Istrina BOV Piggy Bank Push 2011 raised a record figure that was topped up by BOV to reach a sum total donation of €115,000. Charles Borg, CEO of BOV, together with BOV staff members, presented the award to H.E Dr George Abela and Mrs Abela during the live presentation of L-Istrina Throw held on Boxing Day.

Source: Gozo News

by Christie

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